Documentation/Google Integrations

Google Services Integration

Connect your store with Google Analytics, Google Ads, and Google Merchant Center to track performance, run ads, and list products on Google Shopping.

Available Google Services
Integrate with Google's powerful marketing and analytics tools

Google Analytics

Track website traffic, user behavior, and e-commerce performance

Free

Google Ads

Track conversions and measure advertising effectiveness

Pay per click

Merchant Center

List products on Google Shopping and reach more customers

Free listings
1
Google Analytics Setup
Track your store's performance with detailed analytics

What you'll get:

  • • Real-time visitor tracking
  • • E-commerce conversion tracking
  • • Product performance insights
  • • Customer behavior analysis
  • • Revenue and goal tracking

Setup Steps:

1

Create Google Analytics Account

Go to analytics.google.com and create a new property for your store

Open Analytics
2

Get Measurement ID

Copy your Measurement ID (starts with G-) from the property settings

G-XXXXXXXXXX
3

Add to Partify

Enter your Measurement ID in the Google integrations settings

2
Google Ads Conversion Tracking
Measure the effectiveness of your advertising campaigns

Track conversions for:

  • • Purchase completions
  • • Add to cart actions
  • • Newsletter signups
  • • Contact form submissions
  • • Custom conversion goals

Setup Steps:

1

Create Google Ads Account

Set up your Google Ads account and create conversion actions

Open Google Ads
2

Get Conversion ID

Copy your Conversion ID (starts with AW-) from the conversion settings

AW-XXXXXXXXX
3

Configure in Partify

Add your Conversion ID and purchase conversion label

3
Google Merchant Center
List your products on Google Shopping for free

Benefits:

  • • Free product listings on Google
  • • Appear in Google Shopping results
  • • Automatic product feed updates
  • • Rich product information display
  • • Integration with Google Ads Shopping campaigns

Setup Steps:

1

Create Merchant Center Account

Set up your Google Merchant Center account and verify your website

Open Merchant Center
2

Get Merchant ID

Copy your Merchant ID from the account settings

123456789
3

Configure Product Feed

Add your Merchant ID to Partify and use the generated feed URL

https://yourstore.partify.co.za/api/tenant/products/feed/[tenant-id].xml
Enhanced E-commerce Tracking
Automatic event tracking for better insights

Automatically Tracked Events

Page views
Product views
Add to cart
Begin checkout
Purchase completion

Data Included

Product details (ID, name, price)
Transaction information
Revenue and tax amounts
Customer behavior data
Conversion attribution
Ready to Get Started?
Configure your Google integrations and start tracking your store's performance.

Configure Google Services

Set up Analytics, Ads, and Merchant Center integration